Yes, you can change your reserve price while the auction is still running โ€” but only by lowering it, or by removing it entirely to turn the listing into a no-reserve auction.

Important conditions:

โ€ข The new reserve price must be lower than the current one.
โ€ข The new reserve price must be at least โ‚ฌ1 above the highest bid.
โ€ข Any change to the reserve price is final and cannot be reversed.
โ€ข To keep the auction fair, you cannot add a reserve price or increase it once the auction has started.

Lowering or removing the reserve price can help attract more bidders and increase your chances of achieving a successful sale.