High-quality photos are crucial for a successful sale. They are the first thing buyers see – and often determine their confidence and bidding behavior. Even an excellent vehicle can lose appeal due to poor or unclear images. Professional, honest photos build credibility and almost always lead to higher bids.
Comprehensive checklist for perfect vehicle photos
1. Preparation
• Wash the car thoroughly, including wheels, arches, and sills.
• Clean the interior: vacuum, polish, and remove personal items.
• Clean the windows inside and out.
• Shoot in daylight, ideally on an overcast day or during morning/evening light.
• Avoid shadows, reflections, and shooting against the sun.
• Choose a neutral, tidy location (no other cars, people, or clutter).
• Park the car straight with wheels neatly aligned.
2. Exterior (at least 10–12 photos)
• Full car: front, rear, left, and right sides.
• Angled views (front-left, rear-right) for depth and dynamics.
• Roof, bumpers, and lower door sections.
• Detail shots of:
o Headlights, taillights, mirrors, emblems.
o Wheels, tire tread, and arches.
o Brand logos, badges, license plate, and VIN tag (if visible).
• Also capture imperfections:
o Paint damage, stone chips, rust, dents, or cracks.
o Wear on bumpers, rubbers, or plastics.
Transparency about flaws increases buyer confidence.
3. Interior (at least 8–10 photos)
• Overviews from both doors.
• Dashboard, steering wheel, center console, gear lever, and seats.
• Rear seat, headliner, floor, door panels, and pedals.
• Close-up of odometer and any displays or options.
• Details of wear spots (e.g., steering wheel or driver’s seat).
4. Engine bay and trunk (at least 5–6 photos)
• Full engine bay with visible labels and stickers.
• Details of engine block, fluid reservoirs, and service labels.
• Trunk with lining, tools, spare wheel, and mat.
• Chassis number (if allowed) and underside of the bonnet.
5. Underside (optional but strongly recommended)
• Photos of chassis, suspension, exhaust, and floor pan.
• Mention any rust, leaks, or repaired damage.
6. Documentation & accessories
• Registration papers, service booklets, invoices, and manuals.
• Keys (including spare), MOT/TÜV report, and certificates.
• Restoration records or valuation reports enhance credibility.
7. Extra atmosphere shots
• Add 2–3 atmospheric shots in a clean, attractive setting (e.g., open space or warehouse).
• Keep the car central and avoid distracting backgrounds.
General photography tips
• Stay out of reflections – avoid capturing yourself or others.
• Keep the camera steady or use a tripod for sharp images.
• Photograph only the vehicle for sale; no other objects in frame.
• Don’t alter colors – photos must reflect the vehicle’s true condition.
Tip: Upload at least 20–30 sharp, honest, and well-lit photos.
The more complete your visual presentation, the greater the buyer’s trust and the better your sales result.
